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Pick your meals
Choose what you want to eat this week from a growing library of everyday NZ meals and recipes.
In beta
Plan your week. Know what it costs.
Kepie connects your meal plan to real NZ supermarket prices — so you know what the week costs before you've written a single list.
Request beta access →Why we built it
A food system that works for supermarkets. We're trying to tip it back.
New Zealand has a cost of living problem, and a big part of it happens at the checkout.
Two supermarket chains control the vast majority of grocery retail in this country. They ask suppliers to cut their margins to keep shelf prices competitive — but rarely cut their own. House brands get aggressive pricing while the NZ-made products sitting next to them stay out of reach for families already stretched thin.
It's a rigged system. Not dramatically, not corruptly — just structurally. And everyday Kiwi households are the ones absorbing it.
We built Kepie because the best thing most families can do in that environment is plan. Know what the week costs before you shop. Make the decisions at home, not at the shelf under pressure. See where the money actually goes and find the room to move.
We'd love for every Kiwi family to buy NZ-made. So would most Kiwi families. But when the duopoly prices its own labels below what local producers can sustainably match, that choice stops being a real one.
Kepie won't fix the system. But it gives families the clearest possible view of it — and the best shot at spending well inside it.
What it is
A meal planner that knows what NZ food actually costs.
Kepie is a weekly meal planner built specifically for New Zealand households. Pick what you want to eat, and Kepie prices the ingredients against real NZ supermarket data — giving you an honest estimate of what the shop will cost before you leave the house.
No surprises at the checkout. No mental maths in the aisle. Just a clear, adjustable view of the week ahead.
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Real NZ pricingIngredients priced against actual NZ supermarket data, not overseas averages.
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Weekly meal planningPlan the whole week in one sitting. Adjust portions, swap meals, see the cost move.
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Budget viewSet a weekly food budget and Kepie shows you how close you are as you plan.
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Built for NZ familiesPortion sizes, product availability and pricing all calibrated for the New Zealand market.
How it works
Four steps. One honest number.
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Kepie prices the shop
Ingredients are matched against real NZ supermarket prices so you see an estimated weekly cost immediately.
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See the total upfront
Before you write a single list, you know roughly what the week is going to cost at the checkout.
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Adjust until it fits
Swap a meal, change a portion size, try a different cut — watch the cost move in real time until it works for your family.
Who it's for
NZ families doing the maths every week.
Kepie is built for New Zealand households that are managing a weekly food budget — not abstractly, but practically. The ones where the shop total at the checkout is always a little higher than expected.
If you've ever stood in the cereal aisle doing mental maths, Kepie is for you.
Where it's at
In private beta. Coming to NZ households soon.
Kepie is currently in private beta, building toward a full launch with live NZ supermarket pricing. If you want early access or have a household that would make a great beta tester, get in touch.